Archive for the ‘Small Business Best Practices’ Category

Does your business bring something to the community table? Customers and employees notice if a business gives back to its community. According to a 2013 study, 82% of consumers consider social responsibility/community involvement when deciding where to spend their money for a product or a service. Yes, small businesses owners have a lot on their […]

Leadership Basics for Small Business Owners

February 14th, 2017 by Brandon Horvath

Leading a small business can be both exciting and challenging. From planning your next social media marketing piece to ensuring vendors are paid on time, you are being pulled in a million directions as the person in charge. Leaders often neglect the basics of leadership, causing numerous sleepless nights and high employee turnover. Trying to […]

5 Trends Business Owners Can’t Ignore in 2017

January 27th, 2017 by Heather Robinette

Consumer behaviors and expectations change over time, and businesses big and small must adapt. While some trends may be temporary or industry specific, others reflect general shifts in the consumer mindset. These changes can influence a variety of industries for years to come. Consider these five trends or shifts in consumer mindset and behavior. Do you need to adjust your business strategy […]

How to Get In With the B Crowd

August 2nd, 2016 by Kelli Listenbee

Most entrepreneurs are familiar with common business structures like S Corporation and LLC (Limited Liability Company). Even if they aren’t familiar with all of the details, they’ve at least heard of them. Contrarily, you may be less familiar with B Corps. Certified B Corps, or Benefit Corporations, help to combine the spirit of a non-profit […]

Using LinkedIn to Connect with Potential Customers

July 12th, 2016 by Martha Londagin

LinkedIn now has more than 400 million members worldwide, and can be an inexpensive and easy tool to use to find potential customers for your small business. A recent Social Media Examiner article entitled “How to Use LinkedIn to Connect with Prospects” by Melonie Dodaro provides some great tips for the effective use of this […]

Cultivating Content

May 25th, 2016 by Kelli Listenbee

Cultivating content is an essential part of any marketing strategy. This is the collection, creation, organization, and dissemination of content to be utilized within your marketing plan. Just like a small business, our office also needs to cultivate content. We usually start with organization and building a content calendar. We begin with the easy days […]

Somewhere Out There: Testing New Markets

April 8th, 2016 by Nancy Knighten

When you are operating a business online, orders can come from local, national, or international customers. Some of these purchases are a result of your intentional marketing efforts while others are simply happenstance. As a business owner, taking charge of the happenstance and making strategic decisions for growth can lead to a perfect opportunity to enter new […]

While you’re working through the business planning process for a startup, you have to juggle your operations plan, budget, marketing plan, and more.  But how familiar and comfortable are you with the tools and technology you are using? In my experience, small business owners’ technical skills and comfort level with the software and tools necessary to […]

“How much should I pay myself each year?” is a question that startup clients often ask us when putting together their first-year financial projections for loan applications. The article 5 Tips for Setting Your Salary as Business Owner by Caron Beesley, contributor for the U.S. Small Business Administration, helps clarify the factors to be considered. […]

How Much Money Do I Need To Start My Business?

January 24th, 2016 by Ronda Hawkins

Determining the actual amount of investment a business needs to get started varies greatly. Home-based businesses tend to require less capital, while larger-scale endeavors can require much more. Starting a business encompasses many resources, including time, energy, and most importantly, cash. Many businesses fail during infancy simply because of insufficient working capital before they reach […]