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Eason Opens Essential Frills in Maumelle

January 26th, 2015 by Gwen Green

Bridgette Eason

With help from ASBTDC, Bridgette Eason turned her management and industry experience into her own business, Essential Frills.

Located in Riverpointe Plaza in Maumelle, the cosmetics, accessories, and apparel boutique opened Dec. 17 and held a grand opening one month later.

Eason, a cosmetics store manager for 10 years before branching out on her own, wanted to offer products not available in Maumelle. She and her husband James, Maumelle residents, decided to open “a place to shop for the locals.”

ASBTDC Business Consultant Whitney Horton reviewed Eason’s business plan and helped her develop financial projections and apply for a loan. Eason obtained financing through U.S. Bank in Maumelle.

“As a first-time entrepreneur, the services I received from ASBTDC were critical to the success of opening my business. I had the dream and the experience, but Whitney helped me get it organized and implemented,” Eason said.

The store has its own Essential Frills cosmetics, will do make up for proms and weddings, and stocks the latest fashions. Learn more about the business at essentialfrills.com.