Selling Is All About Relationships

July 26th, 2017 by Gwen Green

Sales tip from Dale Carnegie Training: Talk in terms of the other person's interestsIn an increasingly complex selling world, successful sales professionals use relationship-oriented selling approaches to help their customers win.

The reality is that true relationships foster loyalty, which in turn builds a sustainable pipeline, ultimately making it possible to meet or exceed goals.

At “How to Gain Interest and Overcome Objections,” a Dale Carnegie Training program the Arkansas Small Business and Technology Development Center is hosting Sept. 19, your company can learn how to improve sales by building relationships.

First, according to Carnegie, you have to stoke the clients’ interest through questioning. A common mistake is selling before thoroughly exploring buyers’ wants, needs, and motives. You must respond to customers’ emotional needs, along with the obstacles preventing them from buying, if you want to build long-term relationships.

How to Gain Interest and Overcome Objections
Tuesday, Sept. 19 | 8:30 a.m.-12:30 p.m.
Donaghey Student Center, University of Arkansas at Little Rock
Investment: $130 (lunch provided)

Register online or call 800.862.2040. Pre-registration required.

About the Presenter
Scott Dutile will lead the session. He is sales manager and certified trainer for the Little Rock Metro division of Dale Carnegie Training.

Scott has been with Dale Carnegie since 2010 and has been recognized each of the last five years as a top performer in sales and training. He is a graduate of Harding University and previously worked at Acxiom Corporation.

Learn more about Dale Carnegie Training