Market Research and Analysis
Every small business needs customers. Market research can help identify and find those customers. ASBTDC staff works one-on-one with business owners to determine what research is needed as well as how to use the information. The customized research can help business owners answer questions such as:
- Who are my best customers?
- What do they buy?
- Where can I find more like them?
- How can I reach my customers?
ASBTDC performs personalized, tailored market analysis based on the needs of each client. The in-depth, high-quality information comes from three sources: subscriptions to more than 20 proprietary market research databases, special GIS mapping software licensed by ASBTDC, and the wide range of academic resources ASBTDC has access to as a university-based program.
ASBTDC research services are offered at no charge to for-profit small businesses in Arkansas. For more information, contact your nearest ASBTDC office.