When your current and potential customers search online for the products and services you offer, will they find you – or your competitors? Having an online presence for your business is vital. Consumers use the Internet on their smartphones and other mobile devices, laptops, and desktops, and small businesses must be present online to reach them.
A website for your business is essential, and the site should be easily found and navigated. ASBTDC can analyze your current site and provide a detailed report that explains in plain language how to optimize each page to attract your target customers and improve your rankings in search results. If your business needs a website, our “Website in a Day” workshops can help you create an attractive, functional site using free tools.
We stay up-to-date on the trends and techniques that will assist a small business in having a well-rounded online presence. The main techniques we find important:
- Website Optimization
- Accurate Local Business Listings
- Social Media Marketing
- Online Advertising
- Email Marketing
ASBTDC regularly offers training on these topics. Check our calendar for a seminar near you.
After you have a firm grip on what you can and want to address regarding your business’s online presence, be sure to integrate your online and offline marketing efforts. The branding of your business is at stake. You must represent your business the same way online and through your traditional marketing efforts. Traditional marketing pieces, such as brochures, can often be re-purposed and used as resources for information for your online presence. ASBTDC can help you develop a customized marketing plan for your small business that integrates traditional and online marketing activities.