SOCIAL MEDIA IN YOUR BUSINESS
- Determine what social media means to your small business.
- Make a commitment to your social media efforts…30 minutes a day, one hour a week, three times weekly?
- Be certain that you understand the necessity of your participation and transparency in social media to benefit your business.
- Look to see if there are others (employees or family) involved in your small business who have a knack for social media and are open to delegated tasks.
SOCIAL MEDIA MARKET RESEARCH
- Determine your small business’s target market – Call the ASBTDC for assistance!
- What is your target market seeking?
- Locate the social media that your target market has shown interest in.
- Remember market research will be a continuous effort.
SOCIAL MEDIA PRESENCE
Start with the basics. Visit getlisted.org, and make sure you are on every available search engine!
Choose one social networking site to begin your social media venture. Think about adding more as your comfort level and ease of management increases.
Look at adding a bookmarking site as part of your daily routine. When you find articles that interest you they are added to the chosen site and become easy to sort and search through.
Listen and Engage your online connection with information relevant to your industry.
TIPS AND TOOLS FOR MANAGEMENT AND MEASUREMENT
- Create a schedule or full marketing plan for your social media. Make sure to prioritize your social media duties to ensure you are getting the most return for your time.
- Research online tools that can help manage your social media. Sites and applications like Tweetdeck are a great start.
- Gain access to tools like Google Analytics for measuring your ROI.