Why Community Involvement Is Good for Your Business and Your Town
March 8th, 2017 by Tracie White
Does your business bring something to the community table?
Customers and employees notice if a business gives back to its community. According to a 2013 study, 82% of consumers consider social responsibility/community involvement when deciding where to spend their money for a product or a service.
Yes, small businesses owners have a lot on their plate, but local businesses that show an active interest in their communities receive many benefits which can include:
- Strengthening your business’s reputation
- Creating positive goodwill
- Gaining the respect of your employees
- Networking and creating connections with other local businesses
- Setting your business apart from your competitors
- Attracting and retaining customers and employees
There are many ways to engage your community without spending your entire marketing budget. Here are a few examples:
- Hire locally – Employing area residents shows you care about the community and the local economy.
- Schedule special events – Extend your business hours once a month and host an event. It can be a social event, or you could host a “how-to” that is relevant to your business.
- Volunteer – Volunteer at a homeless shelter, animal shelter, boys or girls club, recreation center, Special Olympics, or the local library or support service activities such as cleaning up a local park.
- Serve on a community board – Communities often have downtown or Main Street organizations. You could also serve on a school board or arts council.
- Donate to a local organization or sponsor an event to raise funds for a local non-profit.
- Organize a food or a recycling drive.
Get up, get creative, and get involved in your community. Your business can help make the world a little better.
For even more ways to get involved with your community, read more from Get Busy Media.