A wise way for businesses to choose where to expand is to look at what makes your current location(s) successful.
The example below highlights the ASBTDC market research an Arkansas company utilized to make decisions about where to grow.
Target for Expansion
A successful Arkansas-based retailer operates stores in seven states under three different brands. Company leadership was considering expanding into a number of other regional markets. In-depth information from ASBTDC’s market research experts helped support these important business decisions.
- A Comparison Report showed key demographic, behavioral, and spending data for each existing location.
- To make it even more valuable to the company, we enhanced the report to highlight significantly high and low index numbers, which are useful in identifying concentrations of a particular behavior.
Request Market Research Resources for Expansion
Are you planning an expansion? Let an ASBTDC consultant show you how our market research can help you make data-driven decisions at each step.