April 19 and 21, 2022
Pump up your digital marketing with Shane Barker
Build an online presence that resonates with your audience and navigate the changes in the digital landscape with confidence! The Digital Marketing Masterclass presented by ASBTDC this spring is for small Arkansas companies looking to improve on your existing digital marketing.
Over two days and four virtual sessions, guest expert Shane Barker will equip you to create new opportunities and multiple revenue streams for your business.
The afternoon workshop exercises will build on the morning sessions’ concepts. You will get eight hours of instruction and hands-on practice, as Shane guides the class through key topics.
Course fee is $150 – a great masterclass value!
Session 1 – April 19, 10 a.m.-12 p.m.
- How to create an ideal buyer persona
- Your competitors
- Building a website from scratch
- Keeping your website fresh in Google’s eyes
Session 2 – April 19, 2-4 p.m.:
- Small business customer journey map
- Keyword research
- Social media
- Driving traffic to your website
Session 3 – April 21, 10 a.m.-12 p.m.:
- How to generate online sales
- Content marketing
- Social media marketing
- Email marketing
- Paid advertising
- Customer retention: hacks to drive repeat sales
Session 4 – April 21, 2-4 p.m.:
- Content calendar: a guide to creating evergreen posts
- Social media content calendar
- email campaign checklist
- Setting up Facebook and Instagram ads
- Identifying metrics that matter and tracking progress
How to Participate
To provide the best online learning environment, we are limiting the masterclass to 15 participants. Preference will be given to businesses demonstrating a moderate to high level of digital marketing activity. Click the button to apply for a spot.
Once accepted into the masterclass, you will receive payment instructions. After your fee is received, you will get the link to join the course.
About Shane Barker
Shane Barker, founder of Clout Consulting, is a digital marketing consultant who specializes in e-commerce, web design and development, social media marketing, lead generation, and email marketing. He has worked with the Northern California SBDC and has conducted numerous webinars and learning sessions.
In addition to speaking at more than 100 digital marketing events, Shane shares his insights through his Marketing Growth Podcast, which is #32 in the business category for Apple Podcast rankings. He also writes prodigiously on many facets of digital marketing and is a top contributor for Inc., Forbes, HuffPost, and more than 100 other publications.