Building and Managing a Content Marketing Strategy

Feeling overwhelmed by an “always on” marketing strategy? We understand that and will share insights to help you prioritize your marketing efforts for your unique business. In this online event, we’ll discuss: 

• What content marketing really means
• How to identify the best channels for your target audience
• Tips for prioritizing channels and opportunities for automation 
• Setting clear expectations for channel performance and measuring impact
• And more! 

Presented by Rachel Majors, U of A ASBTDC digital marketing consultant. 

Rachel is an experienced content marketer who teaches clients how to best utilize content platforms, search engine optimization (SEO), marketing analytics, affordable advertising options, and free data sources to inform marketing strategy.