Digital Marketing Playbook

When you’re working hard to run your business, keeping up with your marketing can be tough. In this session, you’ll learn ways to optimize your digital marketing strategy to fit your business goals, time, and budget.

We will show you how to maximize the value of free tools, like your Google listing and social media channels, and to confidently invest your limited marketing dollars in paid strategies that work.

Find out:

• How to take control of your FREE Google listing to help customers find you
• How to use your social channels to keep customers engaged
• How to optimize your website to generate sales
• How SEO works and why blogs might give you an extra boost
• When to pay (or not) for digital ads on Google, Facebook, and Instagram

Presenter: Destiny Adams, A-State ASBTDC Business Consultant 

This virtual event is available at no cost thanks to our mission co-sponsors FNBC Bank, First Community Bank, East Arkansas Planning & Development District, Bank OZK, First Security Bank, Capital CDC, Simmons Bank, and Northeast Arkansas Regional Intermodal Authority. The A-State ASBTDC is supported by the Neil Griffin College of Business and the Office of the Provost.