Digital Marketing Playbook

When you and your team are working hard to run your business, keeping up with your marketing can be tough. In this virtual session, you’ll learn to optimize your digital marketing strategy to fit your business goals, time, and budget.

By the end of the session, you’ll have a plan to maximize the value of free tools, like your Google listing and social media channels, and to confidently invest your limited marketing dollars in paid strategies that work.

This session will cover:

• How to take control of your FREE Google listing to help customers find you
• How to use your social channels to keep customers engaged
• How to optimize your website to generate sales
• How SEO works and why blogs might give you an extra boost
• When to pay (or not) for digital ads on Google, Facebook, and Instagram

Speaker: Nick Stevens, ASBTDC