Market Research & Analysis

Every business needs customers.

Market research can help identify and find those customers. Part of ASBTDC consulting services, our customized research and analysis can help business owners answer questions such as:

• Who are my best customers?
• What do they buy?
• Where can I find more like them?
• How can I reach my customers?

Whether your business is in the planning stage or well established, the in-depth data we deliver can help you make sound decisions in every area of your business:

Identifying a competitive advantage helps a business know where it fits in the market and how to best serve and attract customers.

Understanding consumer behavior and buying motivations leads to better targeting and messaging, which increases sales.

Keeping up with industry trends equips your business to capitalize on market changes and to weather unfavorable conditions.

Our Tools

• GIS Mapping
• Market Segmentation
• Demographic, Market Potential, and Consumer Spending Reports
• Industry Profiles

We provide personalized, tailored market analysis based on your unique needs. The in-depth, high-quality information comes from three sources: subscriptions to more than 20 proprietary market research databases, special GIS mapping software licensed by ASBTDC, and the wide range of academic resources ASBTDC has access to as a university-based program.

Applying the Data

Following where the research leads takes practice. Your ASBTDC consultant will help you “connect the dots” and apply the data strategically.

As with all our consulting services, ASBTDC research is provided at no charge to for-profit small businesses in Arkansas. For more information, contact your nearest ASBTDC office.