Market research from the Henderson State University ASBTDC helped Jay Arnold choose a location for his new liquor store, Local Wine & Spirits.
Arnold received competitor information, market potential data, and demographic reports for several sites near Arkadelphia. The center’s Leah Hasley helped Arnold evaluate the information and make the best-educated decisions for his business.
Ultimately, Arnold chose a location in Caddo Valley, where the store has the potential to serve locals and tourists alike.
Arnold plans to continue his relationship with the HSU center through marketing consulting to help him to grow his business and appeal to his target audiences.
If you would like to learn more about the market research provided at no cost by the Arkansas Small Business and Technology Development Center, contact the HSU ASBTDC at 870.230.5184.