Business Specialist
Karla Shelton knows performance marketing. Really knows it. Like eats, sleeps, breathes performance marketing. Equally important, she knows how to harness its power for customer success.
Just ask Mercedes Benz, Proctor & Gamble, Disney Vacation Club, and 3COM/US Robotics. Karla has scored amazing results – and numerous industry awards – for these and other global and national accounts in terms of web traffic, lead generation, data capture and analytics, and the big one, increased revenue. She currently provides strategic oversight for over 300 clients focusing on results-oriented integrated campaigns with ROI-driven lead generation and awareness programs.
Digital marketing is not for the faint of heart; it’s kind of geeky! Karla is constantly adding to her knowledge base and holds certifications in Google Analytics and Google Webmaster Search Console.
She’s achieved expert/advanced status with the latest technologies supporting web development and content management, SEO, CRM, web analytics, online media, e-commerce, email delivery platforms, ad serving platforms, artificial intelligence, and other e-marketing.