Consultant Janell Morton
Center Southern Arkansas University
Website theelitefitnessclub.com
Market Research Helps May Determine Fitness Center Location
Nick May, an avid exercise enthusiast, had a vision to build a fitness facility boasting the latest workout equipment and techniques. When he learned about the research ASBTDC had available, he reached out to Janell Morton of the Southern Arkansas University office.
With a couple of communities in mind, May needed assistance in choosing a location for his business. The ASBTDC was ready with the information that he was looking for.
May became acquainted with the center when he and his father attended a Small Business Administration outreach event at Ouachita Partners for Economic Development in Camden. The Mays are long-time entrepreneurs with many years of successful business ventures behind them.
Having attended SAU, May was at home meeting with Morton on campus.
After visiting with May about his plans, Morton compiled demographic reports, traffic counts, and marketplace and industry profiles for the locations that May was considering. Neriah Brown, ASBTDC graduate assistant, took the data and prepared a companion analysis that summarized and explained the research findings.
The research from ASBTDC showed May his market potential, such as the likelihood that consumers in the areas he was considering would exercise at a club two or more times a week. Using the information provided, May decided to pursue a location in Magnolia.
“Janell and her team helped solidify my decision with their insight and market research. The market research gave me the reassurance I needed to make my dream become a reality,” said May.
May opened Elite Fitness Club, LLC on Feb. 11, 2019.
He worked with a local lending institution to obtain the financing needed to renovate the building, located at 1517-C E. Main St. in Magnolia. New rooms were constructed, including a tanning room and a dedicated live/virtual classroom. May also introduced new technology to the market by installing a far-infrared sauna room.