Assisted by ASBTDC Lead Center at University of Arkansas at Little Rock
Community Rallies Around New Restaurant
Gina Wiertelak started The Grumpy Rabbit restaurant in her hometown of Lonoke. She and her husband, Jim, wanted to revitalize downtown and expand local dining options but had no experience in the restaurant industry.
Wiertelak worked with the ASBTDC at UA Little Rock more than a year on her idea, developing a business plan, utilizing the center’s market research, and following the advice of her consultant.
“It was so much work from so many people but I would not have been able to do it without the help of the ASBTDC,” said Wiertelak.
The restaurant has brought buzz and jobs to the rural community.
In this video, Gina shares her ASBTDC experience and what inspired the restaurant’s name.
