Assisted by University of Arkansas ASBTDC
Consultant Catherine Corley
Software Company Specializes in Solutions for Jewelry Stores
Wishfluence is a customer relationship management software company that offers a customizable mobile application to ensure a cohesive retail experience between staff and customer.
Headquartered in Bentonville, Wishfluence was established in 2017 by Andy Martin, a computer science engineer with entrepreneurial aspirations.
Martin and his co-strategist and wife, Carin, identified a niche in the jewelry retail market for dedicated CRM solutions that also perform key business functions.
They introduced a digital platform that makes providing a smooth customer experience easy for independent jewelry store owners.
The Martins, both Arkansas natives and graduates of the University of Arkansas, desire to make Wishfluence the go-to CRM solution for high-end retailers. The duo is focused on quality, customer satisfaction, and continuous improvement.
They connected with U of A’s Arkansas Small Business and Technology Development Center in 2022.
The Martins found collaboration with ASBTDC and their consultant, Catherine Corley, invaluable because they are keen on leveraging expert insights, industry data, and feedback to ensure Wishfluence remains at the forefront of CRM solutions for the jewelry retail sector.
“Working with Catherine Corley at the ASBTDC has given us the upper hand in presenting our business to potential funding partners and other small business programs in the state of Arkansas,” said Martin. “Her enthusiasm and positive support for our venture has been life-giving at times when starting a business seemed like an insurmountable task.”
Martin added that the center’s wealth of knowledge and industry research provided helpful data points to inform their financial projections and strengthen their market position.
“Even down to the minutiae of proofreading, Catherine has been more than willing to support our entrepreneurial efforts to grow a software company in Arkansas,” Martin added.
Wishfluence is more than just an app. The company wants to be a strategic ally and technological centerpiece for retailers aiming to enhance their sales and customer interactions.
Nov. 9, 2023
