Small Business Saturday, on Nov. 30 this year, presents an excellent opportunity for Arkansas small businesses to connect with the local Hispanic community.
The state’s Hispanic/Latino population has grown rapidly since 2010. Latinos now represents 8.6% of Arkansas’ total population. In places like Sevier County (35%), Yell County (21%), and Benton County (18%), the Hispanic/Latino market is even more sizeable.
By implementing these strategies, you can make your business more welcoming and inclusive.
1. Speak Their Language: Bilingual Communication
Reaching your audience in their preferred language is crucial. Develop bilingual marketing materials—flyers, social media posts, and in-store signage—to ensure your message resonates with the Hispanic community.
For example, a simple “Bienvenidos” on your storefront or Spanish versions of your promotions can foster a sense of belonging, making Hispanic customers feel more connected to your business.
2. Partner with Local Hispanic Organizations
Collaborating with local Hispanic organizations like the Hispanic Women’s Organization of Arkansas can expand your reach.
These partnerships help you tap into established networks and promote your business within the community, boosting visibility and demonstrating your commitment to supporting and engaging with Hispanic Arkansans.
3. Create Culturally Relevant Content
In addition, develop content that speaks directly to the interests and cultural values of your Hispanic customers. This might include blog posts, videos, or social media content that highlights Hispanic heritage, local festivals, or community stories.
By sharing culturally relevant content, you show that your business is not just a store, but wants to be a part of the local Hispanic cultural landscape.
4. Offer Unique Shopping Experiences
Consider offering personalized shopping experiences tailored to Hispanic customers, such as consultations in Spanish or curated product selections. Providing these tailored experiences makes customers feel valued and understood, encouraging repeat visits and loyalty.
With a little planning, you can invite the entire community to a Small Business Saturday event. Make the day a celebration. What if you had music, entertainment, or kids’ activities? Putting together an event requires creativity, but it doesn’t need to be complicated in order to be successful.
Also, you may want to extend your hours. For instance, if you’re not typically open on Saturdays or in the evening, you could do a special night-time event.
5. Engage on Social Media
Social media is a powerful tool for engaging with the Hispanic community, especially on platforms like Facebook and Instagram. Use these platforms to promote your Small Business Saturday offers, highlight Hispanic culture, and encourage customer interaction.
Incorporating hashtags like #ShopSmallAR or #ComunidadHispanaAR can increase your visibility and strengthen connections with Hispanic customers.
Conclusion
By focusing on these strategies for Small Business Saturday and beyond, you can build meaningful connections with the Hispanic community in Arkansas.
The ASBTDC is ready to support your efforts with resources and guidance, helping you make your business a welcoming part of the local community. Reach out today.