Every business venture needs a roadmap. Most entrepreneurs know what they want to do, but some have a problem putting their ideas into writing. ... Read More
Understanding the Market for Your Innovation
Developing an innovative piece of technology is an incredible achievement. But determining its place in the market is a whole other ... Read More
The More You Know: Target Audience Data
How large is your target audience – and where are they located? Find out with market research from ASBTDC. The Arkansas Small Business and ... Read More
Beyond Your Comfort Zone: 6 Reasons Small Businesses Should Grow
In the world of business, growth isn't just about making more money—it's about creating lasting change that reaches far beyond the bottom line. ... Read More
Anticipate Market Growth with Age Projections
Determining the size of your target audience is critical to business success. Without knowing how many potential customers reside in your trade area, ... Read More
Eclipse Tips: Get Your Business Ready Now for April 8
On April 8, 2024, nearly two-thirds of Arkansas will be within the path of totality for the Great North American Eclipse. This is only the third full ... Read More
Navigating New Offerings: Key Considerations for Expanding Your Small Business
Are you thinking about introducing a new product or service to your existing small business? Expanding your offerings can be an exciting and ... Read More
Financial Strategies for Today’s Market: Coping with High Interest Rates
Interest rates are at their highest level since the early 2000s. Higher interest rates mean borrowers pay more. If you're seeking financing to ... Read More
What Is Compound Annual Growth Rate, and Why Should I Care?
Compound Annual Growth Rate, or CAGR, represents the average rate of growth over a period of several years (typically five). This measurement can be ... Read More
Tailor to the Tastes of Your Target Market
In business, we often hear the term target market. But, what does that mean? A target market is a group of people that have been identified as the ... Read More
Grow Time: Make a Plan to Grow Your Business
We plan everything in our lives, and growing a business should be no different. Planning for smart growth can increase your chances of ... Read More
The Making of the Mule Kick Experience
From the time Mule Kick opened in Magnolia in 2018, the restaurant has built a loyal local customer base and become a popular spot in the college town ... Read More