For your marketing strategy to work, first determine your target market.
A target market is a group of potential customers you want to sell products or services to. This group can be broken down based on demographic, psychographic, geographic, and behavioral factors.
Your target market is not everyone. Instead, it is a very particular set of people with clear needs and preferences.
Knowing your ideal customer is vital for business success. Creating a detailed buyer persona can help.
Think of this persona as your dream customer, then develop a profile. This will help you determine who you will market to. Gathering data on their age, location, income, habits, interests, etc. allows you to better understand your customers.
This information should be based on research, not how you think your buyer persona should be. The more details, the better, so you can tailor your marketing messages to match.
You can find buyer persona templates on Hootsuite and other websites.
After analyzing the customer profile, you will have a clear idea of who you are trying to reach with your marketing.
When creating your marketing strategy, keep the customer profile in mind. Would they be attracted to your social media posts, newsletters, or products? Does your call to action make sense for your target?
Market to the audience you aspire to have, which may not be your current customer base.
When deciding on branding, social media posts, and how to design your product, always refer back to the information you gathered for the buyer persona.
Market to the customer you want, and set your business up for success!
Refresh your marketing with ASBTDC training. For event information, visit our event calendar.
