As 2024 comes to an end, businesses need to look forward to what marketing trends we could see in 2025. Here is a list of five trends to expect and how you can use them to your advantage.
1. AI and Automation
As artificial intelligence tools become more accessible, it is also becoming indispensable for small businesses. Platforms like HubSpot, Salesforce, and ChatGPT can streamline data analytics, speed up content creation, and assist with customer relationship management.
AI can help small business owners save time by automating routine tasks, enabling more efficient and effective marketing.
Examples of how AI is being used
2. Voice Search Optimization
With the growing use of voice searches via Alexa, Siri, and Google Assistant, incorporating conversational language in SEO is key.
Think about how people phrase questions to voice assistants and adopt similar language in your website content. This tactic makes it easier for potential customers to find you, driving more traffic to your site.
3. Email Marketing
Email marketing remains one of the most effective ways to engage younger audiences. Crafting interactive, visually appealing newsletters with exclusive offers or updates keeps audiences interested and excited to hear from you.
Scheduling tools like Constant Contact offers can help streamline the process by ensuring timely delivery each month.
Consider these email marketing stats.
4. User-Generated Content
Consumers are more likely to trust content from other customers than from companies themselves. Encourage customers to share their experiences by creating posts, videos, or reviews of your products or services.
UGC transforms marketing into a two-way conversation, strengthening brand credibility.
Give these tips and facts about UGC a look.
5. Social Media Takeover
With more consumers using social media for discovery, it’s essential to build a consistent, engaging presence. Today, consumers often rely on platforms like Instagram or TikTok for recommendations rather than traditional search engines.
Building a loyal social media following and actively engaging with users encourages a broader audience to connect with your brand.
Tips for social media:
Conclusion
The main thing to note about 2025’s trends for digital marketing are that they emphasize deeper audience engagement.
Start your marketing year off by getting to know your audience. Reach out to see how they hear about you and start with improving that. Then you can move to growing your audience elsewhere, as well.
The ASBTDC is here to support small businesses in navigating these trends with expert guidance and resources. Reach out to us for help in planning your 2025 marketing strategy!