Imagine knowing how much local consumers spend on your particular industry – and exactly where within your local trade area these expenditures are ... Read More
The More You Know: Target Audience Data
How large is your target audience – and where are they located? Find out with market research from ASBTDC. The Arkansas Small Business and ... Read More
Anticipate Market Growth with Age Projections
Determining the size of your target audience is critical to business success. Without knowing how many potential customers reside in your trade area, ... Read More
What Is Compound Annual Growth Rate, and Why Should I Care?
Compound Annual Growth Rate, or CAGR, represents the average rate of growth over a period of several years (typically five). This measurement can be ... Read More
Market Research on Customer Preferences Gives Businesses Valuable Insights
Understanding customer preferences is one of the keys to business success. Business owners who don’t have a clear understanding of what ... Read More
How to Identify Where Your Business Opportunity Is Greatest
Imagine a business planning tool that measures the sales potential for a particular product or service across multiple geographic areas. Now imagine ... Read More
Use Psychographics to Understand How Consumers Think and Feel
Understanding your customers is one of the keys to operating a successful business. And market research is an important way to understand how your ... Read More
Sales Projections Built on Market Research Help Business Owners Obtain Financing
Realistic sales projections can mean the difference between your small business loan request being approved or declined. Lenders generally want to ... Read More
Look at Competitive Landscape As You Choose a Business Location
Knowing where your competitors are – and aren’t – is an important consideration when selecting a location for your business. Incorporating ... Read More
Make Better Business Decisions with Market Research from ASBTDC
The Arkansas Small Business and Technology Development Center’s unmatched market research resources make us the state’s premier source for valuable ... Read More