On April 8, 2024, nearly two-thirds of Arkansas will be within the path of totality for the Great North American Eclipse. This is only the third full ... Read More
Navigating New Offerings: Key Considerations for Expanding Your Small Business
Are you thinking about introducing a new product or service to your existing small business? Expanding your offerings can be an exciting and ... Read More
Financial Strategies for Today’s Market: Coping with High Interest Rates
Interest rates are at their highest level since the early 2000s. Higher interest rates mean borrowers pay more. If you're seeking financing to ... Read More
What Is Compound Annual Growth Rate, and Why Should I Care?
Compound Annual Growth Rate, or CAGR, represents the average rate of growth over a period of several years (typically five). This measurement can be ... Read More
Tailor to the Tastes of Your Target Market
In business, we often hear the term target market. But, what does that mean? A target market is a group of people that have been identified as the ... Read More
Grow Time: Make a Plan to Grow Your Business
We plan everything in our lives, and growing a business should be no different. Planning for smart growth can increase your chances of ... Read More
The Making of the Mule Kick Experience
From the time Mule Kick opened in Magnolia in 2018, the restaurant has built a loyal local customer base and become a popular spot in the college town ... Read More
Staying Fresh Is Hard (But Really Important!) for Restaurants
We’ve all seen it. A new restaurant opens and you can’t get a table. The wait times are long. Parking isn’t easy. And then a few months later, ... Read More
Want More Customers? Develop Targeted Messaging Based on Data
Picture this: you’ve put in so much effort to launch your dream business, from budgeting and product development to staffing and licensure. Now, the ... Read More
5 Simple Ways to Improve Your Social Media
Social media can be a learning curve for entrepreneurs and small business owners. In the business world, running social media is a job in itself. ... Read More
Know Your ‘Why’ Through Primary Research
When starting a business, there are many things to work on. But the place to begin is market research. Every business has to understand its “why,” ... Read More
Market Research on Customer Preferences Gives Businesses Valuable Insights
Understanding customer preferences is one of the keys to business success. Business owners who don’t have a clear understanding of what ... Read More