What is curb appeal? Curb appeal is a term used to describe the attractiveness of a property and its surroundings when viewed from the street. Curb ... Read More
Getting Ready for Small Business Saturday
What would our communities be like without the local coffee shops where the baristas make our favorite drink when we walk in, the hair salons with ... Read More
Is There a Market for My Product or Service?
You have an idea for a new business or for a new product for your existing business. You have assessed your idea on paper, but now what? How do you ... Read More
Defining Your Point of Difference
While she wasn’t speaking directly to small business at the time, Coco Chanel offered great wisdom when she said, “In order to be irreplaceable, one ... Read More
A Brand Style Guide for Your Business
Your brand is much more than a logo, a color palette, and some fonts. It forms the impression in consumers’ minds as to your company’s personality and ... Read More
Understanding Primary Market Research
Making decisions that affect your business can sometimes be overwhelming. By providing insights into today’s buyers, market research can improve ... Read More
Winning with Customer Experience
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Community Involvement Is an Inexpensive Tool to Grow Your Small Business
Building a relationship with the community in which you operate is one of the most cost-effective things you and your employees can do for your ... Read More
Starting a Side Hustle
Testing the Entrepreneurial Waters Have you always wanted to start your own business, but the timing isn’t right, or you don’t have the resources? ... Read More
Bring Structure to Your Small Business with Job Descriptions
Often in small businesses, employees are asked to wear multiple hats. Roles and expectations can be unclear, leading to inefficiency and ... Read More
Are You Asking Illegal Interview Questions?
Before you schedule interviews for the position you are filling, make sure you know the questions you can and cannot ask under Equal Employment ... Read More
Building Your Business Credit
Business owners are increasingly leveraging their personal credit for business use, according to Nav. In fact, Nav estimates that business owners use ... Read More