Consumer behaviors and expectations change over time, and businesses big and small must adapt. While some trends may be temporary or industry ... Read More
How to Get In With the B Crowd
Most entrepreneurs are familiar with common business structures like S Corporation and LLC (Limited Liability Company). Even if they aren’t familiar ... Read More
Using LinkedIn to Connect with Potential Customers
LinkedIn now has more than 400 million members worldwide, and can be an inexpensive and easy tool to use to find potential customers for your small ... Read More
Cultivating Content
Cultivating content is an essential part of any marketing strategy. This is the collection, creation, organization, and dissemination of content to be ... Read More
Somewhere Out There: Testing New Markets
When you are operating a business online, orders can come from local, national, or international customers. Some of these purchases are a result of ... Read More
Need Some Tech Help? GCF Learn Free Site a Great Resource for Busy Business Owners
While you're working through the business planning process for a startup, you have to juggle your operations plan, budget, marketing plan, and more. ... Read More
What Should You Pay Yourself? Salary Guidance for Business Owners
“How much should I pay myself each year?” is a question that startup clients often ask us when putting together their first-year financial projections ... Read More
How Much Money Do I Need To Start My Business?
Determining the actual amount of investment a business needs to get started varies greatly. Home-based businesses tend to require less capital, while ... Read More
How to Use SBIR.gov to Search Topics and Awards – and Why
All SBIR/STTR proposal applications need to respond to specific agency topics, so before writing a proposal, your team should conduct a search of ... Read More
Tips for SBIR/STTR Success: Q&A with Dr. Lenka Fedorkova of NIH
I recently had the privilege of interviewing Dr. Lenka Fedorkova, assistant manager of the National Institutes of Health Small Business Innovation ... Read More