Events at this location

All businesses, especially new ventures, need a business plan. Crafting a plan helps you define your concept, evaluate your competition, determine risks, and estimate costs.

Using our “To the Point” outline, learn how to put together a plan that will guide the growth of your business and that you can share with lenders and investors.

Speaker: Dr. Lonnie Jackson

Offered in partnership with Henderson State University College of Business

Gain the knowledge and tools to take control of your finances, whether you’re a seasoned business owner or just starting out.

Whether you’re a seasoned business owner or just starting out, this session will equip you with the essentials to manage your finances and drive your business toward long-term success. Don’t miss this opportunity to demystify the numbers and pave your path to financial clarity!

Topics include:

• Recordkeeping and bookkeeping basics
• Bookkeeping software options
• Your balance sheet, income statement, and cash flow statement
• Quick and easy tools for measuring the financial health of your business

Speaker: Dr. Lonnie Jackson

Offered in partnership with Henderson State University College of Business

Do you need funding to start a business or expand your operations? Are you interested in how to get a business loan? Want to know the truth about small business grants?

This session is designed to help you separate fact from fiction when it comes to business funding. We will cover specific loan programs and other financing options for both startup and existing businesses.

Topics:

• Business loan and guaranty programs, including SBA loans
• Microloans, grants, and other options
• Business funding challenges and barriers

Speaker: Dr. Lonnie Jackson

Offered in partnership with Henderson State University College of Business

Develop a marketing strategy for your small business that supports your business goals, and learn how to measure your progress and success in marketing.

Topics:

• Setting meaningful marketing goals and milestones that directly impact revenue and sales
• Interpreting common marketing metrics and identifying which ones to watch for your business
• Using market research to inform your brand, audience, and marketing channels
• Applying best practices to save you time when managing day-to-day marketing tasks

Speaker: Dr. Lonnie Jackson

In partnership with Henderson State University College of Business.