Are your marketing strategies going to exceed your customers’ expectations this year, or are they already fizzling out?
You’re not alone in the challenge of keeping up with ever-changing marketing trends. Knowing what to pay attention to and what to look for when it comes to consumer interest can make it easier.
As you plan your marketing strategy for 2020, use these tips to make this year the best one yet.
Utilize Visual Content.
Did you know that our brains process visuals 60,000 times faster than text?
Make your social media posts more engaging by throwing in a picture or boomerang that goes along with your content.
Then, watch as your post views start to steadily increase.
Create Interactive Content.
People are more engaged and feel much more inclined to share content with their peers if they are able to interact (comment, like, share) with your posts.
With new updates over the last couple of years, Facebook is now giving more priority to posts that have high engagement. That means the more people use an “emotion” when liking, commenting on, and sharing your posts, the more Facebook will push that content out to your followers.
Emphasize Customer Experience.
It’s not enough for customers to like your products and services anymore.
Social media and online review platforms now give consumers more power than ever before. Creating a unique and pleasurable customer experience is vital in order to receive reviews that help to grow your business’s market share.
Market with Themes.
If your business has been stagnant in sales, try out a temporary theme for your physical or online store.
For example, Baskin-Robbins turned one of its most trafficked ice cream shops into a real-world version of the trending show “Stranger Things” to spark consumer interest.
Use holidays, major movie releases, special causes, or events as your inspiration. Find ways to incorporate them into your business to keep your customers intrigued this year.
Call On Us.
If your New Year’s resolution was to jumpstart your marketing, but you’re still feeling stumped, then reach out to your local ASBTDC so that we can help you develop ideas that fit with your target customer and your budget.