The Arkansas Small Business and Technology Development Center’s unmatched market research resources make us the state’s premier source for valuable information for small businesses.
We have the latest reports on the competitive environment, industry trends, forecasts/outlooks, technological developments, and more.
Our access to a wealth of industry-leading research data means we can provide small business owners with more actionable market intelligence than they could obtain anywhere else.
Furthermore, these resources are available at no charge to ASBTDC clients.
Another important differentiator is that our market research experts know how to interpret the data to make it more meaningful to you and your business. ASBTDC market research is always accompanied by guidance from our consulting team.
Here are a few examples of actual situations where client businesses have benefited from our research services.
Strategic Growth Through SiteCompare
A successful retailer with numerous store locations in Arkansas and neighboring states needed information to help evaluate its current locations and potential expansion markets.
We started by helping the business identify the most important demographic and behavioral variables and determine the relative importance of each. Then our market research experts used SiteCompare, ASBTDC’s proprietary suitability analysis tool.
A SiteCompare summary table enabled the client to quickly and easily assess the potential for each location. A custom chart made it even easier to visualize the data.
Dashboard Helps Duplicate Success
A small business with a thriving location in one Arkansas city was considering establishing a presence in another nearby city. The need to understand the dynamics of the expansion market led the owner to ASBTDC.
We compiled relevant demographic and spending data to produce a customized Demographics Dashboard. The dashboard, a unique tool developed by ASBTDC and available only to our clients, summarizes key market characteristics in an easy-to-understand format.
This information enabled the business owner to make better decisions about the desirability of expanding into the other city.
Comparison Report Points to Expansion Opportunity
An established business with multiple locations in one city was contemplating adding another but was unsure which area of town was most promising. The proximity of competitors would also influence the choice of location.
Using several industry-leading sources, we created a Comparison Report that compiled key consumer spending and market potential data, along with traffic counts and valuable information about the location of competitive businesses.
The business owner used the report to choose from among several potential expansion locations.
The Right Tools for Each Business
These examples illustrate just a few of the many market research tools ASBTDC can offer small businesses.
With unsurpassed resources and experts who have decades of market research experience, ASBTDC is an ideal partner for any Arkansas small business interested in becoming more successful.