Algorithms, algorithms, algorithms. Outside of math class, you hear this term as a package deal with the major social media platforms—Facebook, Instagram, Twitter.
All the sites run on algorithms that control the content users see.
Social media marketing has become one of the most important strategies for businesses to engage in, so knowing the ins and outs of how the sites work is essential to managing your online presence. The algorithms evolve and change.
For example, Facebook now is actually prioritizing posts of friends and family content over business content (which was its intended use from the beginning) in order to boost more “meaningful interactions,” according to Mark Zuckerberg, Facebook’s creator.
So it is essential that your business boosts audience engagement through creating quality content such as eye-catching posts, events, and videos (especially live videos) and knowing when the right time your audience is the most interactive by using Facebook Analytics on your Facebook Business page.
Although Instagram in the past maintained a chronological sequence for picture sharing, it is now one of the social media platforms that has also developed an algorithm to increase awareness of posts that have more relevancy and are more engaging than others. Be sure to create intriguing posts such as contests and definitely use hashtags to expand your visual content to a larger audience.
Does your business use Twitter? If not, you should definitely consider it.
This platform has one of the easiest algorithms to navigate because it is not as advanced as the others. Of course, the development of the algorithm is to entice users to create quality content in order to boost audience engagement, like the others.
New features on Twitter that help with this include the extension of the previous 140 character limit to 280 as well as advanced search options that will enable you to find users based on location and Twitter post topics/interests.
Social media marketing doesn’t have to be difficult. It’s all about understanding the right approach to engaging your existing audience and growing your outside audience awareness.
For more information navigating these social media platforms visit these sites:
https://www.socialmediatoday.com/news/the-current-state-of-social-media-algorithms/522260/
https://blog.hootsuite.com/facebook-algorithm/
https://www.socialmediatoday.com/news/5-ways-to-maximize-twitter-for-your-business-in-2018/514637/