Running a small business and trying to keep up with big name companies and big box stores can be a daunting task. If the only thing your customers consider is price, the hill looks insurmountable.
But small businesses have much to offer beyond price. What sets small businesses apart from big box competitors?
6 Advantages of Shopping Small
Here are six things successful small businesses do for their customers and local communities.
Offer Superior Customer Service
Each customer matters! Small businesses have a vested interest in serving the local customer and are specialists passionate about what they do. Ask a small business owner for an item or service and watch how hard they work to provide it for the customer.
Sell Online and In Store
Customers can have the best of both worlds with online and in-store shopping. One look at a small business’ Facebook page can lead the customer to make an online purchase or come visit the store. Especially since the pandemic, customers expect the convenience of online ordering, and many small businesses have increased their e-commerce capabilities.
Contribute More to Local Causes
Small businesses support their communities by giving to charities, supporting youth organizations, aiding local service groups, and donating food or volunteering at soup kitchens. According to data compiled by SCORE, small businesses donate 250% more than larger businesses to local non-profits and community causes.
Keep Money Working Locally
Small businesses generate $73 of local economic return for every $100 spent with them, where non-local businesses only generate $43 of local economic return (EQ Heights, 2021). This stimulates the local economy and generates more tax revenue for the community.
Have Great Latitude to Problem Solve
Business owners have little to no red tape when working to solve a customer’s problem. A customer is likely to get in touch with the owner of a small business faster than reaching a big box store’s customer service representative.
Carry Specialized Products
Local business owners know more about the tastes of the local market and are therefore more likely to carry specialty items customers need and want.
These points of difference are important to customers in today’s market. Instead of focusing on the hill, small businesses can set off on the path to the top, paving the way by adding value for customers.
Sources:
https://eqheights.com/why-its-important-to-shop-local-in-2021/
