Picture this: you’ve put in so much effort to launch your dream business, from budgeting and product development to staffing and licensure. Now, the day has come for your grand opening.
It might seem like a given that customers will show up. Right?
Not so fast.
Even after determining the type of customer best suited for your product or service, a huge question remains: how do you reach them?
With our market research resources, the professional consultants at the Arkansas Small Business and Technology Development Center can help you develop an actionable, data-driven marketing strategy.
By integrating this information into your larger business plan, you will be better equipped to connect with customers from day one.
How to Pick Your Best Marketing Channel
Great news! You don’t have to guess which channels to use to reach your intended audience.
ASBTDC can provide multiple data points on how a business’s potential customer base engages with media:
- How often customers in your target market use social media, and which sites are most visited
- Which traditional media products they are most engaged with, down to the newspaper section or radio format
- What customer preferences and attitudes toward specific media are, through psychographic data
For instance, the charts below show what percentage of Arkansans have recently used various social media platforms and read certain newspaper sections (sourced from ESRI Business Analyst):
When used in tandem with other insights, these media variables can paint a clearer picture of how your ideal customer will engage with your brand.
Additionally, ASBTDC provides a wide array of consumer spending and market potential reports, including how customers interact with e-commerce websites, how many of them buy specific products or services and even which kinds of electronic devices they own.
Our market research resources also include Esri tapestry segmentation, which matches your target area with specific demographic and socioeconomic profiles. This helps identify which behavioral and purchasing attributes are most common among your customer base.
Information That Drives Action
Drawing from such a robust library of information, the consultants at ASBTDC can transform raw data into actionable insights and a sturdy foundation for your marketing goals.
These insights will help you better understand why your potential customers make the decisions they do and illuminate where your messaging best fits into the process.
Don’t just wait for customers to find you in an increasingly crowded marketing space.
Together, we can plug your business into the customer’s picture. Contact your local ASBTDC to start identifying opportunities and best practices as you craft a purposeful, winning message.
