In-store or online, substantial traffic with a low conversion rate often points to an obvious but fixable problem: you simply aren’t attracting the ... Read More
Holiday Marketing Webinars Help Businesses Prepare for Most Wonderful Time of Year
Thanksgiving weekend traditionally kicks off the holiday shopping season, but businesses that want to attract more holiday shoppers this year can ... Read More
Wallace to Lead Strategies Series for Entrepreneurs of Color
Dr. Mario Wallace will present "Small Business Strategies for Success,” a new online training series hosted by the Arkansas Small Business and ... Read More
Cooper Brings Bungee Fitness to NWA
Inspired by mesmerizing TikTok videos, Kayleigh Cooper decided to bring bungee fitness to Fayetteville, opening Elevate Bungee Fitness in Fiesta ... Read More
Allen Purchases Hot Springs Village Paper
Jennifer Allen acquired the Hot Springs Village Voice in February 2021, returning the weekly newspaper to local ownership. “I’ve always had ... Read More
Re-evaluate Your Plan for the Future of Your Business
While facing a disaster is nothing new for small businesses, the coronavirus pandemic has taught us that we really weren’t as prepared as we thought. ... Read More
How Do I Get Financing to Start a Business?
Like most new entrepreneurs, you may be thinking, “How do I get capital to start a business?” or “How much money do I need to start my business?” ... Read More
PPP and New Web Capabilities Propel Rural Manufacturer in 51st Year
Ludwig, Inc. in rural Waldo, Ark., manufactures and sells floral foams. In operation since 1970, the company supplies the floral industry with foam ... Read More
Single Mom Achieves Business Ownership
Racheal Calderon opened Lola’s Blessed Bean in Greenwood with the assistance of the ASBTDC at Arkansas Tech University. The coffee shop opened March ... Read More
Setting Your Small Business Online Marketing Budget
Marketing and advertising are essential for every business, but how much should you budget? For most small businesses, spending 7-8% of your gross ... Read More
New LEAF Program Starts July 9
LEAF stands for "Latinx Entrepreneurs And Families." LEAF aims to support and empower rural Latinx entrepreneurs and business owners across ... Read More
Long-Time Clarksville Business Adopts New Marketing Approach
Hilton Machine and Tool in Clarksville lost its biggest customer just as COVID began. Josh Hilton, who operates the company his father started in ... Read More