We’ve all seen it. A new restaurant opens and you can’t get a table. The wait times are long. Parking isn’t easy. And then a few months later, ... Read More
Want More Customers? Develop Targeted Messaging Based on Data
Picture this: you’ve put in so much effort to launch your dream business, from budgeting and product development to staffing and licensure. Now, the ... Read More
5 Simple Ways to Improve Your Social Media
Social media can be a learning curve for entrepreneurs and small business owners. In the business world, running social media is a job in itself. ... Read More
Know Your ‘Why’ Through Primary Research
When starting a business, there are many things to work on. But the place to begin is market research. Every business has to understand its “why,” ... Read More
Market Research on Customer Preferences Gives Businesses Valuable Insights
Understanding customer preferences is one of the keys to business success. Business owners who don’t have a clear understanding of what ... Read More
A Look Ahead to 2023 for Small Businesses
With things like COVID, higher prices, and supply chain issues continuing to impact the world, small businesses have faced their fair share of ... Read More
4 Important Reasons to Shop Local
We choose whether to buy goods and services from large national chains or small, locally owned enterprises every day. As consumers, we usually base ... Read More
In an EIDL Repayment Cash Crunch? 4 Things to Do Now
Our phones have been busy! As EIDL payment deferment ends, business owners are looking at their bank accounts, readying to make the first payment ... Read More
5 Ways Your Small Business Can Innovate
innovate (verb): make changes in something established, especially by introducing new methods, ideas, or product (Oxford Dictionary) Innovation is ... Read More
Positioning Discovery: What’s Unique About Your Business?
In their marketing, we see many companies spend their time reacting to change instead of anticipating and preparing for it. Only a few have taken the ... Read More
Have a Plan for Communicating in a Crisis
When Disaster Strikes September is National Preparedness Month. No matter what type of business you own, sometimes disaster strikes — a natural ... Read More
Hard-working Entrepreneur or Workaholic?
Workaholism is defined as the compulsion to work excessively hard and long hours. Entrepreneurs can turn into workaholics. In the early phases of ... Read More