We choose whether to buy goods and services from large national chains or small, locally owned enterprises every day. As consumers, we usually base ... Read More
In an EIDL Repayment Cash Crunch? 4 Things to Do Now
Our phones have been busy! As EIDL payment deferment ends, business owners are looking at their bank accounts, readying to make the first payment ... Read More
5 Ways Your Small Business Can Innovate
innovate (verb): make changes in something established, especially by introducing new methods, ideas, or product (Oxford Dictionary) Innovation is ... Read More
Positioning Discovery: What’s Unique About Your Business?
In their marketing, we see many companies spend their time reacting to change instead of anticipating and preparing for it. Only a few have taken the ... Read More
Have a Plan for Communicating in a Crisis
When Disaster Strikes September is National Preparedness Month. No matter what type of business you own, sometimes disaster strikes — a natural ... Read More
Hard-working Entrepreneur or Workaholic?
Workaholism is defined as the compulsion to work excessively hard and long hours. Entrepreneurs can turn into workaholics. In the early phases of ... Read More
How to Identify Where Your Business Opportunity Is Greatest
Imagine a business planning tool that measures the sales potential for a particular product or service across multiple geographic areas. Now imagine ... Read More
Things to Consider Before You Start a Home-Based Business
There are numerous advantages to launching a home-based business. Starting from home is one of the safest entries into business ownership. Fundera ... Read More
Social Media Marketing for First-Time Business Owners: Where to Start
You start your business and you throw up a Facebook page, an Instagram page, maybe other social media pages. Then crickets. You posted some ... Read More
How to Cope with Rising Inflation and Interest Rates: 5 Steps to Get Your Business Finances in Order
Interest rates are up. EIDL repayment is coming. Inflation is the highest since 1981. What does the current economic environment mean for you? It ... Read More
3 Reasons Why Your Business Should Add an Online Course
Have you noticed the explosion of online learning opportunities over the past several years? In education: For quite some time now, our ... Read More
Use Psychographics to Understand How Consumers Think and Feel
Understanding your customers is one of the keys to operating a successful business. And market research is an important way to understand how your ... Read More