Imagine a business planning tool that measures the sales potential for a particular product or service across multiple geographic areas. Now imagine ... Read More
Things to Consider Before You Start a Home-Based Business
There are numerous advantages to launching a home-based business. Starting from home is one of the safest entries into business ownership. Fundera ... Read More
Social Media Marketing for First-Time Business Owners: Where to Start
You start your business and you throw up a Facebook page, an Instagram page, maybe other social media pages. Then crickets. You posted some ... Read More
How to Cope with Rising Inflation and Interest Rates: 5 Steps to Get Your Business Finances in Order
Interest rates are up. EIDL repayment is coming. Inflation is the highest since 1981. What does the current economic environment mean for you? It ... Read More
3 Reasons Why Your Business Should Add an Online Course
Have you noticed the explosion of online learning opportunities over the past several years? In education: For quite some time now, our ... Read More
Use Psychographics to Understand How Consumers Think and Feel
Understanding your customers is one of the keys to operating a successful business. And market research is an important way to understand how your ... Read More
Simple Customer Retention Strategies That Work
Business owners everywhere know the value of keeping customers satisfied. Repeat business is the life blood of small businesses across the nation and ... Read More
The Complete Guide to Budgeting for Small Business
Most entrepreneurs go into business because they’re passionate about their product or service. But, as a small business owner, you have to wear a lot ... Read More
6 Tips for Starting a Business in Arkansas
If you’re thinking about starting a business – congratulations! Becoming an entrepreneur is an exciting and ambitious step to take. But beyond the ... Read More
Build Your Brand and Customer Experience Around a Solid Theme
Janell Morton, Southern Arkansas University ASBTDC director, recently caught up with Dr. Timothy Wise, associate professor of management at SAU’s ... Read More
Resolution Time
We've reached that time of year again - the time to start thinking about your new year’s resolutions! Some of you will vow to spend less money at ... Read More
To Compete, Small Businesses Must Make Case for Buying Local
Running a small business and trying to keep up with big name companies and big box stores can be a daunting task. If the only thing your customers ... Read More